Join the thousands of moms adding Tot Squad to their  
baby registry.  
Learn more!

Services for Every Stage

From pregnancy to the playground.
Prenatal massage, infant sleep coaching, lactation support, car seat installation, feeding & nutrition services, and more.
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Browse Our Service Exchange Options

Now offering more ways to use your Tot Squad gift card!

We know every parenting journey is unique, so we’ve partnered with trusted brands to give you the flexibility to exchange your gift cards for other services that support you and your child–wherever you are in your journey.
exchange your gift card

Add Tot Squad Services
to Your Baby Registry

Prioritize expert support on your registry with Tot Squad gift cards — available now at Target, Amazon, and Babylist.

learn more
prenatal massage · car seat safety & installation · infant sleep coaching · breastfeeding support · baby feeding & nutrition · and more
Already have a gift card?
redeem here

Building Your Baby Registry?

Add Tot Squad services to your Target, Amazon, or Babylist baby registry.

Our Services Adapt to Your Journey

Tot Squad connects you with vetted, trusted, and parent-approved experts who are invaluable at every stage of your parenting journey.

Pregnancy

planning

  • massage therapy
  • feeding & nutrition services
  • car seat safety & installations
  • baby registry concierge
  • buy & sell gently used gear
  • house management
Postpartum

ages 0-1

  • massage therapy
  • sleep coaching
  • breastfeeding support
  • feeding & nutrition services
  • car seat safety & installations
  • baby gear rentals
  • baby gear cleaning
  • parent coaching
  • night nanny / postpartum doula
  • house management
Preschool

ages 1-3

  • sleep coaching
  • feeding & nutrition services
  • car seat safety & installations
  • baby gear rentals
  • baby gear cleaning
  • buy & sell gently used gear
  • parent coaching
  • night nanny / postpartum doula
  • house management
  • soft play rentals
Playground

ages 3-5+

  • sleep coaching
  • feeding & nutrition services
  • car seat safety & installations
  • baby gear rentals
  • baby gear cleaning
  • buy & sell gently used gear
  • parent coaching
  • house management
  • soft play rentals

Real Reviews from Real Parents

"Ellin is my "go to" for all things car seat safety related. She was able to help me virtually with making sure my baby’s infant seat was installed correctly and the harness straps were adjusted properly."

-Kerin

Real Reviews from Real Parents

"Joan was so helpful! I fear we would still be struggling at night without her guidance. Only wish we knew about her for our first kid! Highly recommend."

-Cassie

Real Reviews from Real Parents

"Sara is by far the best lactation consultant I have ever used. I felt so comfortable the whole visit as she showed me how to get a proper latch."

-Ashley

Looking for the Perfect Baby Gift?

Flexible gift cards for the unknowns of parenthood.
Redeemable for any Tot Squad service.

buy a gift card

Parenting is Easier with Expert Help

70%

of moms use at least one postpartum support service during recovery.

Build Your Motherfund!

Let friends & family contribute to your Motherfund so you can book Tot Squad services when you need them.

59%

of new moms do not receive the support they need at home after birth.

Source: Everyday Health Group Pregnancy & Parenting, 2024 Baby Registry Study, April 2024

Parenting is Easier with Expert Help

70%

of moms use at least one postpartum support service during recovery.

Build Your
Motherfund!

Let friends & family contribute to your Motherfund so you can book Tot Squad services when you need them.

59%

of new moms do not receive the support they need at home after birth.
Source: Everyday Health Group Pregnancy & Parenting, 2024 Baby Registry Study, April 2024

How It Works

in three simple steps

CHOOSE YOUR SERVICE

Select from sleep, feeding, lactation, prenatal massage, car seat safety, and more.

SELECT A PROVIDER

Browse experts and choose one that aligns with your specific needs.

SCHEDULE AN APPOINTMENT

Find a time that works for both you and your baby’s schedule.

Tot Squad’s Mission

At Tot Squad, our mission is to create a supportive and nurturing ecosystem for parents. We understand that each parenting journey is unique, and our goal is to make the challenges more manageable and the joys more abundant by connecting parents with the right services and professionals.

For too long moms have only been able to register for products on their baby registry, after receiving services and experiences from Honeyfund for their wedding. Tot Squad’s vision is to enable new parents to register for the thing they need the most: Support & Services at the places they shop most.