Our Story

At Tot Squad, our mission is to help make parents’ lives easier by connecting them with the experts they need, virtually and in-person.

From birth-related services like doulas to safety services like car seat installation, Tot Squad is here to deliver peace of mind to parents, from pregnancy to the playground. Because every parent needs a squad.

Parenting comes with a lot of questions. What kind of birth do I want? What’s the best baby carrier? Is my child eating the right foods for their age? And with these questions comes doubt, anxiety, and sometimes even fear.

Tot Squad is here to answer your pressing parenting questions by connecting you with our trained, caring parenting experts, from pregnancy through early childhood.

Prior to 2020, Tot Squad offered expert car seat and baby gear installation, cleaning and safety services at locations across the US.

Today, the new TotSquad.com reflects our expanded parenting services offering, including our continued expertise in car seat installation and safety, but also postpartum doula support and sleep training, with more services being added every week.

Now, you can have your pressing parenting needs answered virtually via our live video link with trained experts, or we can dispatch these same experts to your home for more personal communication, depending on where you live. Thorough background checks, certification checks and training mean our continued mission of providing the best in child-related care is now available to you with the ease of a click of a button.

About Our Founder

Hi! I’m Jennifer, founder and CEO of Tot Squad. I started Tot Squad in 2011 during my time at the Kellogg School of Management at Northwestern University, where my business idea won first place in the Kellogg Cup Business Plan Competition. We started in Los Angeles, California, serving local families with car seat installation, safety checks and baby gear cleaning. I’ve been featured on CNBC, Fast Company, Forbes, Bloomberg BusinessWeek and The Doctors but none of my accomplishments make me as proud as my daughter, Charlotte, who was born in September 2018.

As 2020 begins, I’m thrilled to share and grow the new Tot Squad, where we offer every service a parent, caregiver or parent-to-be needs via our team of trained and caring parenting experts. Join us on the crazy journey that is parenting! And, if you're a service provider, learn about joining our team.

~ Jennifer Beall Saxton, Founder & CEO, Tot Squad