Created by parents,
for parents

About Us

At Tot Squad, our mission is to help make parents’ lives easier by connecting them with the experts they need, virtually and in-person.

From birth-related services like doulas to safety services like car seat installation, Tot Squad is here to deliver peace of mind to parents, from pregnancy to the playground. Because every parent needs a squad.

Parenting comes with a lot of questions. What kind of birth do I want? What’s the best baby carrier? Is my child eating the right foods for their age? And with these questions comes doubt, anxiety, and sometimes even fear.

Tot Squad is here to answer your pressing parenting questions by connecting you with our trained, caring parenting experts, from pregnancy through early childhood.

Prior to 2020, Tot Squad offered expert car seat and baby gear installation, cleaning and safety services at locations across the US.

Today, the new TotSquad.com reflects our expanded parenting services offering, including our continued expertise in car seat installation and safety, but also postpartum doula support and sleep training, with more services being added every week.

Now, you can have your pressing parenting needs answered virtually via our live video link with trained experts, or we can dispatch these same experts to your home for more personal communication, depending on where you live. Thorough background checks, certification checks and training mean our continued mission of providing the best in child-related care is now available to you with the ease of a click of a button.

At Tot Squad, our mission is to help make parents’ lives easier by connecting them with the experts they need, virtually and in-person. Tot Squad is here to deliver peace of mind to parents, from pregnancy to the playground. Because every parent needs a squad.

Parenting comes with a lot of questions. What kind of birth do I want? What’s the best baby carrier? Is my child eating the right foods for their age? And with these questions comes doubt, anxiety, and sometimes even fear.Tot Squad is here to answer your pressing parenting questions by connecting you with our trained, caring parenting experts, from pregnancy through early childhood.

Our Founder

Meet Jen


Jennifer Saxton is the founder and CEO of Tot Squad.  Jennifer received her MBA from the Kellogg School of Management at Northwestern University, her BS in Math at Duke.  She is the mom of two little girls Charlotte 4 and Sophie 2.  She started her journey 15 years ago becoming a certified car seat safety expert and grew Tot Squad into becoming an expert in car seat and baby gear installation, cleaning and safety services at locations across the US.   Jen knew in order to grow her business she would need to figure out how to pivot.  So, she looked across the market and aligned Tot Squad’s mission to help make parents’ lives easier by connecting them with the experts they need virtually and in-person.  Since making the pivot, Tot Squad has raised close to $2MM with the aspiration to transform the baby world. Jen has been featured in The Wall Street Journal, CNBC, Entrepreneur Magazine, INC Magazine, Fast Company, Bloomberg Business Week, NY Times Strategist and Forbes, among others.

Meet Our Squad

Kelly Burton

Marketing

Allana Pinkerton

Partner Relations

Lindsay Yeager

Operations

Now, you can have your pressing parenting needs answered virtually via our live video link with trained experts. Thorough background checks, certification checks and training mean our continued mission of providing the best in child-related care is now available to you with the ease of a click of a button.

Prior to 2020, Tot Squad offered expert car seat and baby gear installation, cleaning and safety services at locations across the US. Today, the TotSquad.com reflects our expanded New Parent Support & Services offering, including our continued expertise in car seat installation and safety, as well as sleep coaching, breastfeeding support and nutrition and feeding support with your littles, with more services being added every week.

I’m thrilled to share and grow the new Tot Squad, where we offer every parent, caregiver or parent-to-be needs via our team of trained and caring parenting experts. Join us on the crazy journey that is parenting!

Jennifer Saxton, CEO and Founder of Tot Squad